Once & Future collaborated with Christian Louboutin on their upcoming Christmas campaign, brining to life the story of an enchanting ‘Loubi’ Christmas.

We created a show-stopping 1 minute film as well as visual content for the campaign, including bespoke animations for use across social media, as well as other content for use in point-of-sale in-store displays, window displays, bespoke email rollouts and online promotions.  With Louboutin we embarked on an enchanting creative journey. A cornerstone of the campaign was to developing bespoke characters who's personalities reflected products they adore.  We came up with many ideas and scenarios where the characters could interact, creating enchanting moments with the products, that came together to bring the magic of a 'Louboutin Christmas' to life.